HIT RADIO is a caribbean radio established in st lucia, Dominica, antigua and becomes more and more famous throughout the island.
Music has the power to delight people’s heart and mind and accompany them through their everyday life.

HIT RADIO is appreciated by many listeners of all ages and mainly around 20 to 35 ( which is our principal target). It aspires to be a professional and respectable radio station. Our concern being to encourage cultural exchanges between Dominica, Antigua, Guadeloupe, Martinique St Lucia and St Vincent.
Though we speak different languages, we do not forget that we are part of what some call the Sixth Continent : the Caribbean. HIT RADIO is therefore a radio where people of all ages are given the opportunity to communicate and learn more about our rich Caribbean Culture via a simple thing : Music.

Format and programming

Music represents nearly 50% of the antenna time. This figure indicates the importance of its programming. Besides the quantitative aspect, it is essential to recall that music is one of the main components of culture, the expression of the soul. The radio being the main medium for music broadcasting, has a crucial responsibility in the matter.
For all these reasons, in a the matter.
For all these reasons, in a world wide application context of the medias, and of culture, the musical programming of a radio, is of utmost significance.
The musical programming must be the result of a cautious thinking process, a dialogue, coordination, in one word - a strategy.